Updated: Dec 3, 2020
FIVE KEY BENEFITS OF WORKING WITH A VIRTUAL COMMUNICATIONS AGENCY
After a dismal ten months, 2020 finally took a turn for the better in November with news of the imminent arrival of Covid-19 vaccines. With those announcements, the world finally begins to hope for a return to some semblance of normality, albeit with the acknowledgement that that normality will be different to the one that preceded the pandemic. It seems that one lasting change will be people’s continued appetite for working remotely. For many professions, the global remote working experiment induced by the pandemic has shown that teams can maintain productivity and deliver work of a high standard without needing to be in the same physical space. And where Eureka Box is concerned, it’s shown that the virtual agency model is more viable than ever.
But there is much more to a virtual agency than working remotely or away from an office. Here then are five key benefits of working with a virtual communications agency:
1. Hands-on involvement from senior consultants
A key requirement for a communicator is to get across ideas and views in a simple, accessible manner. Yet when it comes to clients in business-to-business technology and advanced science, the propositions become ever more complex. In landing complex ideas, it helps to have a deep understanding of a space, its history and broader economic significance - an understanding often gained through long experience. Eureka Box brings together independent senior consultants across the globe for clients to reap the benefits of such experience.
2. Get more done in more markets
Working with agencies across multiple markets can mean that there are a host of overhead costs for client fees to cover - not least those rents in prime central business district locations. A virtual team of independent consultants across the globe eliminates a lot of expense and means you can focus your marketing investment on consultancy and delivery.
3. Get exactly the skillset you need rather than the people with capacity
Working with a virtual agency, you can access exactly the expertise you need for a given task, rather than being limited by what an agency has on the payroll. And those skills will be broader in scope than what you find in many agencies - covering everything from digital media planners, seasoned copywriters and media hounds to hotshot video producers and graphic designers. Not only that, the virtual model means you can scale up in-house resources with additional capabilities on a temporary basis where needed.
4. Faster execution on challenging briefs
For challenging assignments and complex briefs, working exclusively with teams of senior consultants means that you can get more done to a higher quality in a shorter timescale. As anyone who has worked agency-side would acknowledge, there is often a lot of inefficiency built into the model with content requiring multiple iterations before it passes muster.
5. Consistent quality across multiple markets
If you’re working with a generalist agency in multiple markets, there is the risk of patchy quality across the network. While all agencies claim to have strong capabilities across all sectors in all markets, the reality will be that specific offices will have particular strengths - and weaknesses. While one market may excel in technology campaigns, that might not be true of sister offices across the region. In contrast, assembling an international team of independent consultants means you get exactly the skillset and sector experience you need for the task.