GROW YOUR BUSINESS IN ASIA
KEY CONSIDERATIONS
There are some key questions to consider before launching marketing programmes in Asia.
Which market?
Generic, pan-Asia marketing will struggle to make an impact. Campaigns must be tailored for and relevant to specific markets.
Which language?
A one-size-fits-all English-only service will only get you so far. And getting traction in the bigger markets will only happen in the local language.
Who's the competition?
Domestic champions with local services and customers occupy commanding heights in many b2c and b2b tech categories.
What is government doing?
Industrial policy can have a big influence on a firm's relevance to a market and ability to make an impact.
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Eureka Box can help you tackle these questions, successfully launch into new markets and acquire your first local customers. We are a brand communications agency that offers hands-on involvement from senior consultants and optimised budgets.
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